No matter what niche you are in, setting up a successful ecommerce store requires both planning and a lot of smart work. If you take into account that customers now have around a gazillion of online stores to turn to for their shopping spree, you can understand why you have to develop both a short term and a long term strategy. From figuring out exactly what you have to sell to choosing the right platform for you (this comparison might be of use here), you have to take into account almost everything. The following experts answered these two important questions:
In your opinion, what’s the one and most important thing any store owner should focus on right after they launch the website?
What’s the worst mistake that would set a new online shop on the wrong path?